From the unauthorized autobiography...
"When the income from his paper route failed to cover his growing coffee addiction, Jim determined he must find gainful employment--or at least cheaper coffee. This first goal has proven elusive, but he *has* discovered the secret of turning Cat Chow into java.

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When he's not brewing kibble, Jim translates the money-making aspirations of others into wondrous feats of the imagination--or in layman's terms, logos, ads, brochures and Web sites. After 15 years of creative service, Jim says he''s no longer doing it for the money--but he stopped accepting goats when they kept getting into the Cat Chow."